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Our own business, open for inspection

Inside AGMM: the systems that run our own business

Inside AGMM is how we run our own business on AI. One of our knowledge bases holds 4,535 notes, 5.9 million words and 1,023 skills. Around it sit the systems: a content line, an autoposter with platform receipts, outreach engines and a fleet of models with reviewers. Under the hood it is folders, files and links.

Book a free 30-minute fit callSee what the £2,000 audit covers

Or call 0161 543 7189. Prefer to read first? Walk the rooms.

The seven rooms

Most firms ask you to trust a percentage. We would rather show you the systems that run our own business, every department, with the receipts.

What follows is not a mock-up. It is the business we run every day, one department at a time. We built these systems six to twelve months before off-the-shelf tools for them existed, and if they were not good, we would be the first to suffer.

  1. IThe operating brain
  2. IIThe whole company, department by department
  3. IIIMarketing: ads scored against 10,000 buyers
  4. IVSales and relationships
  5. VOperations and the model fleet
  6. VIKnowledge and learning: 1,023 skills
  7. VIILeadership: 95% runs without the founders
  8. →Your business

Room I

The operating brain

Everything the business knows sits in one place: decisions and why they were made, how each job is done, what every client asked for, what went wrong and what fixed it. Every system in the rooms that follow reads from it before it acts, which is why the work comes out in our voice and to our standard.

1 business17 areas239 clusters4,535 notes5.9 million words

One of our knowledge bases, drawn as one map. Each cluster of dots is a pile of notes on one subject.

Click the map, then scroll to zoom.Tap the map, then pinch to zoom.

4,535
notes, each one a decision, a procedure or a lesson
5.9 million
words, written in our own voice
3,858
links, so one note leads to the next
1,023
skills: procedures the systems run

Counted on 12 October 2026. One of several knowledge bases in the business. Titles are removed; the structure, links and word counts are real.

For your business, in leadership and customer service: answers in seconds instead of a search through inboxes, and new people who pick up how you do things in days, not months.

Room II

The whole company, department by department

A £1m to £50m business has twelve departments, and each one leaks time and money in its own way. This is what every one of them looks like messy, organised and running, on the same pattern we use ourselves. Choose any department for one example walked through from start to finish.

Every department, as most £1m to £50m businesses run today: inboxes, spreadsheets, WhatsApp groups, sticky notes and the know-how in people’s heads.

Where the decisions land

Leadership and decisions

Priorities, the board pack, the calls only owners make

Board pack v9 FINAL.pptxNumbers from three placesReady Thursday, maybe

Board pack: built Monday from live numbers

Q4 priorities?hire ops mgrnew site??fix cash

Priorities: one page, owner per line

WhatsApp: Directors41Can we afford the second van?

Decisions log: what, why, who, when

Re: Re: the Hartley tenderWho is pricing this?9

Big bids: margin view per bid

Runs by itself

  • Board pack assembled from live numbers
  • Every decision logged with its reasons
  • Risks surfaced before the meeting

Your call Price the big tender

Win and deliver the work

Marketing

Ads, campaigns, the website, content

Meta Ads Manager3 campaigns liveLast checked: Tuesday

Ads: every creative scored and tracked

post something this week!!

Content: one line of the plan

campaign ideas (old).docxSpring offer?Ask Jo about the logo

Campaigns: brief, budget, results

Runs by itself

  • Thousands of ad creatives scored for fit
  • Budget moves to what is working
  • Content posted on five platforms

Your call Approve the new offer

Sales

Enquiries, pipeline, proposals, follow-up

CRM: Leeds enquiryCompanyBramley LtdStageemptyNext stepempty

Pipeline: every deal, stage and next step

New enquiry: 40 staffSent 3 days ago1,284

Enquiries: answered and logged

call back Sarah (which Sarah?)

Follow-ups: dated, owned, sent

Runs by itself

  • Every enquiry answered inside minutes
  • Follow-ups sent on the day they are due
  • Proposals drafted from the call notes

Your call Price the big proposal

Operations and delivery

Scheduling, jobs, the work itself

Rota (week 41)Mon: Dave + ?Tue: van in garageWed: ??

Schedule: live, by crew and day

WhatsApp: Ops team34Has anyone got the job sheet?

Job packs: one per job, complete

Job #2417 sheetSite visit ThuMaterials: see email

Handovers: checklist per stage

Runs by itself

  • Schedule rebuilt when a job moves
  • Job packs assembled before the crew leaves
  • Customers told when plans change

Your call Move a job for a key client

Customer service

Complaints, questions, aftercare, retention

Re: Re: Re: still waitingThird time asking...312

Cases: one per customer issue

Mrs Patel rang twice, not happy

Call notes: on the customer record

Refunds?? policy.docDepends who you ask

Policies: refunds, goodwill, escalation

Runs by itself

  • Every message answered with the full history
  • Refunds inside policy settled the same day
  • Unhappy customers flagged before they leave

Your call Goodwill for a key account

Run the company

Finance

Month-end, invoicing, cash collection, forecasting

Month-end v7 FINAL (2).xlsx

Month-end: September, reconciled

INV-0193 14 days overdueChase? Who chased?27

Invoices: by customer, with chasers

Receipts (Sept)unmatched

Receipts: matched to bank lines

Runs by itself

  • Bank lines matched overnight
  • Payment chasers sent on the day they fall due
  • Cash forecast refreshed every morning

Your call Write off a large debt

People

HR, onboarding, training and educating staff

Onboarding checklistlives in Karen’s head

Onboarding: starter pack per role

Training 2019Health and safety

Training: assigned, tracked, refreshed

holidays_2026.xlsx

HR records: one place, access controlled

Runs by itself

  • New starters ready before day one
  • Training assigned and followed up
  • Questions answered from the handbook

Your call Make the hire

Suppliers and procurement

Buying, stock, supplier terms

PO 4471Approved by: ?Price: as last time

Orders: approved, matched, received

We have run out of 22mmUrgent, site waiting6

Stock: reorder points per item

Price list 2024.pdfProbably still right

Suppliers: terms and prices, current

Runs by itself

  • Stock watched against reorder points
  • Supplier prices compared on every order
  • Invoices checked against what arrived

Your call Switch the main supplier

Custom systems

The bespoke parts generic software cannot fit

MASTER_do_not_touch.xlsm

Your pricing logic: a system, documented

only Dave understands the macro

How it works: written down

Zapier: 14 zaps3 failing since June

Integrations: monitored, owned

Runs by itself

  • Your own rules, running as a system
  • Integrations watched and repaired
  • Every change tested before it ships

Your call Decide what to build next

The foundations every department reads

Customer data

One true record of every customer

customers_FINAL.xlsx

One record per customer

customers_final_v2.xlsx

History: every order, job, message

Mailchimp export.csv4 versions of Bramley Ltd

Consent: who agreed to what

Runs by itself

  • Every department writes to one record
  • Duplicates merged as they appear
  • Each customer’s value and risk kept current

Your call Choose which customers to grow

Knowledge and learning

How you do things, written down and searchable

How we price itin Mike’s head

How we work: every process, written

New Folder (14)Shared drive

Lessons: what each job taught us

Wiki: last edited 2021Probably out of date

Answers: searchable, with sources

Runs by itself

  • Every answer written once and reused
  • Lessons filed after every job
  • Agents read it before they act

Your call Sign off a new process

Privacy and security

Data protection, access, compliance

GDPR 2018Compliance folder

Policies: current, reviewed

Subject access request30-day deadline!

Requests: logged and answered on time

Passwords.xlsx

Access: who can see what, logged

Runs by itself

  • Data requests answered inside the deadline
  • Access reviewed and logged
  • Nothing leaves without a rule

Your call Approve a new supplier’s access

Select any department to see it messy, organised and agentified, with one example from inside it.

Where our own systems sit on the map.

Five of the twelve departments are opened up in the rooms that follow, each one a real system running our own business. The other seven follow the same pattern, and they are the ones we build for you.

  1. Room VIILeadership and decisionsDecisions filed in the brain with their reasons. The founders keep the 5% that is judgement.
  2. Room IIIMarketingClef scores every ad creative against 10,000 buyer personas. The content line and the autoposter are one small part.
  3. Room IVSalesOutreach engines on Instagram and LinkedIn that find, qualify and send inside daily caps.
  4. Room VOperations and deliveryA fleet of models, each job on the lane built for it, with a reviewer gate on every output.
  5. Rooms I and VIKnowledge and learningThe operating brain and the 1,023 skills every system runs on.

For your business, in every department: yours is the department where the same pattern pays back soonest, and the £2,000 AI Constraint Audit finds which one that is.

Room III, Marketing

Thousands of ads, scored against 10,000 buyers

Marketing is where we go deepest, because it is where spend is easiest to waste. Clef, the audience-fit model we run on Cloudflare Workers AI, scores every creative against buyer personas built from the public Facebook Ad Library before any money is spent. The winners get the budget. The rest are retired.

Clef the audience-fit model we run on Cloudflare Workers AI

Demonstration of our real architecture. Volumes illustrative.

Ad creatives in this run
4,000
Buyer personas, built from the public Facebook Ad Library
10,000
Fit scores, every creative against every persona
40 million

From the content line the next creatives, scored before any spend

Month-end in a day, not a week.

FinanceStatic

  1. New starters ready on day one.People
  2. Hours back in all twelve departments.Whole business
  3. Every complaint answered with the whole history.Customer service

0.74average fit across 10,000 personas

Strongest with Professional services FDs

2,310 personas score above 0.7

Scaled: more budget tomorrow

10,000 buyer personas built from the public Facebook Ad Library. Each square is one persona. Hover or tap one to meet them.

  • Owner-directors, construction and trades 1,300
  • Operations directors, manufacturing 1,200
  • Finance directors, professional services 1,000
  • Managing directors, logistics and distribution 800
  • Practice owners, healthcare and dental 700
  • Sales directors, B2B services 1,200
  • Founders, e-commerce and retail 1,000
  • Owners, property and lettings 900
  • People directors, multi-site businesses 1,000
  • Operations leads, hospitality and leisure 900

Today’s ad budget moves to the winners every day, by itself

Board pack builds itselfEnquiries in ten minutesStop retyping jobsMonth-end in a dayOps director at 7pmCash collected overnight

Retired before they spent much

  • Work smarter, not harder.Low fit in every segment.
  • AI for every business, today.Nobody could tell what it does.

Outreach engines

The same fit scores decide who the Instagram and LinkedIn engines contact first, with daily caps, randomised timing and a hard stop on any checkpoint.

Autoposter

Winning angles also go out organically, up to 10 posts a day on TikTok, Instagram, Facebook, YouTube and LinkedIn. One small part of marketing.

This run so far

4,000 creatives in, 310 scaled, 2,140 retired, the rest still being tested on small budgets.

A person signs off the offer and the monthly ceiling. Under it, the scoring, launching and retiring run every day.

The content line, one small part of Marketing.

Behind the ads sits a production line that feeds them: up to 15 short videos and one YouTube film a day, written, storyboarded, voiced, rendered, checked and published by a line of models. There is no content team. Every piece passes automated quality gates and a review, and nothing counts as published until the platform's own receipt comes back.

  1. 1StoryboardedThe idea becomes shots, frame by frame.
  2. 2VoicedNarration, one sentence at a time.
  3. 3RenderedFrames built and laid out.
  4. 4Passed the gatesLayout, voice and claims checked by a different model.
  5. 5PublishedLive, with the platform’s own receipt.

One idea, five platforms.

The same line takes one idea and splits it, like light through glass, into short videos, a long film, captions and posts, up to 10 posts a day. Each one is published natively, then checked against the platform's own record. No receipt, no tick.

  1. 1One idea goes in.
  2. 2Four formats come out.
  3. 3Five platforms publish them.
  4. 4Each platform sends a receipt back.

06:00 one day, compressed to twenty seconds

Demonstration of our real architecture. Timings compressed.

For your business, in marketing: every pound of ad spend goes to the message that already fits your buyers, and your campaigns, offers and content stop depending on one person remembering.

Room IV, Sales and relationships

The correspondence

Adam built our outreach engines months before the market's tools existed. On Instagram, one engine finds people, qualifies them and sends. On LinkedIn, another finds the conversations worth joining and joins them, with ramped daily caps, randomised timing and a hard stop the moment a platform asks a question.

  1. 1Found

    People who match the buyer profile.

  2. 2Qualified

    Checked first, so only good fits get a message.

  3. 3Sent

    A personal message, inside a daily cap, at randomised times.

  4. 4Replied

    The conversation starts. A hard stop if a platform ever asks a question.

Demonstration of our real architecture. Names and messages are invented.

How the LinkedIn comment engine behaves

Each row is a day and each mark is one comment. The cap rises slowly, the timing inside each day is randomised, and on day eleven a checkpoint appears. The engine stops dead and waits for a person. Nothing is clever about getting an account restricted.

08:0011:0014:0017:0020:00Day 1cap 3Day 2cap 5Day 3cap 6Day 4cap 8Day 5cap 9Day 6cap 11Day 7cap 13Day 8cap 14Day 9cap 16Day 10cap 17Day 11Checkpoint seen. Hard stop.Day 12Stopped. Waiting for a person to clear the checkpoint.Day 13Day 1408:0014:0020:00Day 1Day 2Day 3Day 4Day 5Day 6Day 7Day 8Day 9Day 10Day 11Checkpoint. Hard stop.Day 12Stopped. Waiting for a person.Day 13Day 14
Illustrative fortnight. The caps, the randomised timing and the hard stop are how the engine really behaves.

For your business, in sales: every enquiry answered while it is warm, every follow-up sent on the day it was promised, always inside limits you set.

Room V, Operations and delivery

The model fleet

Most firms pay the priciest model to do everything, then check nothing. Our fleet sends each job down the lane built for it, and a separate reviewer checks every output before it counts. Rejected work goes back with notes. Receipts, or it did not happen.

Every output passes the gate before it counts. Nothing is published, sent or shipped on one model's word.

For your business, in operations and finance: AI that costs what each job is worth, and no month-end figure, customer email or supplier order goes out on one model's word.

Room VI, Knowledge and learning

The library of 1,023 skills

Each skill is a procedure our systems run: written down, tested, and kept. When a model picks up a job, it takes the right book off the shelf. When we learn something the hard way, a book gets better, and every system that reads it improves the same day.

The shelf, kind by kind

Video craft
Scripts, storyboards, pacing and sound for short films and long ones. How a piece earns the next ten seconds.
Quality gates
Checks that can fail: layout, voice sync, claims, tone. Nothing ships past a gate it has not passed.
Publishing
Posting to five platforms on schedule, then reading back each platform's own receipt as proof.
Outreach
Finding and qualifying the right people, writing to them well, with daily caps and hard stops.
Research
Reading sources properly, citing them, and refusing to guess when the source is silent.
Writing voice
Plain UK English, short sentences, and the tells a sharp reader would catch and distrust.
Pricing and proposals
How an offer gets priced and sanity-checked against what the work really costs, before anyone sees it.
Records and CRM
Keeping customer records accurate, deduplicated and traceable back to where they came from.
Browser work
Driving real websites the way a careful person would, and checking the result on the page.
Model routing
Which model gets which job, what it costs, and which reviewer checks its work.
Web and deployment
Building pages, shipping them and verifying them live, not just in a file.
Operations
Daily logs, handovers and the routines that keep a business running when nobody is watching.
Knowledge upkeep
Filing, linking and retiring notes so the brain stays true and old answers stay buried.
Design
Layout, type and image rules that keep everything looking like it came from one studio.
Meetings and follow-up
Preparing, summarising and making sure the agreed next step happens.
Finance and admin
Invoices, costs and the numbers that have to reconcile at the end of the month.

Every skill, in one field.

A skill is one piece of how we work, written down so a system can do it the same way every time. Each tile below is one real skill, grouped by what it does. Filter by group, or search for the kind of work you care about.

Groups assigned from each skill's own description. Hover or tap the field to look closer.

For your business, in people and training: what your best people know, written down once and used every time, so it stops walking out of the door at half five and every new starter is productive in their first week.

Room VII, Leadership and decisions

95% runs without the founders

Every square is a piece of work in a week at AGMM. Almost all of it is done by the systems in the rooms above. Sam and Adam keep the 5% that is judgement: the calls that matter most, such as what to build, what to price and who to hire.

95%

of AGMM runs without Sam and Adam. The systems carry it, every day, at a volume a large team would struggle with.

5%

is theirs: the calls that decide whether a build pays.

  1. Client builds
  2. Proposals and pricing
  3. Running client systems
  4. Outreach engines
  5. Content line
  6. Autoposter
  7. Model fleet
  8. Quality gates and review
  9. The operating brain
  10. Research
  11. Finance and admin
  12. Library and learning

Sam and Adam’s 5%

Pricing the big build

A multi-site rollout: the scope, the price and the phasing.

The hire

Who joins next, and which part of the work they own outright.

The strategy call

Which sector to go deeper into next quarter, and what to say no to.

The relationship

The quarterly review with a client’s board, in the room.

A week at AGMM, illustrated. Each square stands for five pieces of work done by our systems. Gold squares are the calls that need a founder. Volumes illustrative.

For your business, in leadership: owners who spend the week on the decisions only they can make, while the repeat work carries on around them.

Your business

What this looks like in your business.

Your business already has its own version of every room above. It is just scattered: across inboxes, spreadsheets, a CRM nobody trusts and the heads of two or three people. Getting it to work for you is the same four steps we took ourselves.

  1. Messy

    Month-end figures retyped into the board pack, new starters waiting a week for logins, prices in one person’s head and a CRM nobody trusts. Every answer starts with a search, and every new hire starts from scratch.

  2. Organised

    One place for how you price, how you win work, how you hire and how you deliver, with the links between them kept. Your knowledge, filed properly, in your own words.

  3. Agentified

    Systems that read that knowledge and do the repeat work: closing the month, chasing the reply, onboarding the starter, updating the record, and checking everything before it goes out.

  4. Hours and margin back

    Faster turnaround, fewer mistakes, capacity without hiring, and decisions made with the full picture in front of you instead of a guess.

Systems built

What we have put into ordinary use.

  1. 01Custom CRMsOne place to manage customers, enquiries, follow-ups and the work your team needs to do next.
  2. 02Scheduling and delivery systemsSystems that stop delivery depending on somebody remembering: bookings, staff availability and customer updates carried through one process.
  3. 03Custom process systemsPurpose-built systems for the awkward operational process that generic software cannot fit, from intake and approvals to delivery and reporting.

What an engagement looks like

A worked example, using our published prices.

This is an illustration, not a client record. The hours below are the same illustrative week our audit graphic reads; the prices are the ones published on this site. When we have a client case study we can publish with permission, it will replace this and say so.

  • A fourteen-day audit reads one real fortnight of diary and finds 11.5 of 36.5 weekly hours are collection, retyping and chasing that software could carry.
  • The audit costs £2,000 and ends in a written constraint map, the measurements and a custom build proposal scoped to the opportunity.
  • If the numbers land small, the recommendation is not to build, and the £2,000 still bought the answer.

Checked in public

AGMM's work is reviewed in public.

★★★★★

Top quality service, smooth process from start to finish. Everything was explained clearly and they done exactly what I wanted all for a great price too. I can not recommend these guys highly enough! Absolutely superb!

Mark Cradduck
★★★★★

From start to finish was an absolute pleasure. Sam went above and beyond. Nothing was to much trouble, even helped set up an extra invoicing app. Top quality service highly recommend

Micheal Walsh
★★★★★

Recently started working with these guys! I am blown away by the impact they have made on my business already! Very happy with the adaptability and customisation they have offered so far!!

Braden Lee
Read the reviews on Google

What is missing

What we cannot show you yet.

We do not publish before and after percentages, hours saved or return on investment figures for client work, because we do not yet have a way to measure them that would survive you checking it. Plenty of firms publish those numbers anyway. We would rather show you our own operation, which you have just walked through, and measure yours properly in the Audit.

When we can measure client outcomes properly they will appear here with the method attached. Until then, the rooms above are our proof: real systems, running our own business, today.

Find what is worth changing before you fund a build.

The fourteen-day audit maps constraints across the business, tests viable AI opportunities and ranks what deserves capital. It may recommend no build.

Book the free fit callSee what it costs

The Audit: £2,000, 14 days, three working sessions, four outputs you own.

  1. MessyPacks built by hand the night before
  2. OrganisedOne set of figures every Monday
  3. RunningPacks assemble themselves; you decide
Lit: Leadership and decisions, where the call starts. The audit then looks across all twelve departments for constraints, weak points and money to save or earn.