Everything AGMM does

Systems that remove the work, not just software that records it.

AGMM is an AI consultancy for UK businesses turning over £1m to £50m. We start with a fixed £2,000, 14-day audit, then build the systems the evidence supports, run them with you, advise your leadership team, and teach your people through AI webinar workshops and free courses.

Or call 0161 543 7189

01 · The front door

The AI Constraint Audit: £2,000, 14 days.

Before choosing a system, the AI Constraint Audit maps what is holding the business back, tests the viable opportunities and ranks what deserves capital. It finds constraints, weak points and opportunities to save or earn serious money, across every department. A build follows only where the evidence warrants one.

Three sixty-minute working sessions with the two founders, not an account manager. A fuller audit is always part of any build proposal, because larger businesses need the time to do it properly.

Fixed fee
£2,000
Start to written answer
14 days
Working sessions
3 × 60 min

The call comes first. Thirty minutes, free, so we both know the audit is worth £2,000 before you spend it.

Where is the expensive work? Usually hiding in plain sight.

Jobs are chased through inboxes. The same information is typed into three places. Approvals wait for one person. Reports are rebuilt by hand. Everyone feels the drag, but nobody has costed it, and so nobody can agree what should change first.

  1. Constraints

    Where capacity, cash and decisions are held up.

    • Month-end close that waits on one person and one spreadsheet.
    • New starters who wait a week for logins and a plan.
    • Approvals that only one person can give.
  2. Weak points

    Where the business is exposed.

    • Customer data kept in five places, no two of them agreeing.
    • Staff pasting company information into public AI tools.
    • A process that only one person can describe.
  3. Chances to save or earn

    Where serious money sits, priced from your own figures.

    • Hours of repeat admin that software could carry.
    • Enquiries and complaints that wait a day for a reply.
    • Supplier and stock decisions made without the numbers.

What you keep: four documents, and a fifth that follows.

  • Constraint map. Where capacity, cash and decisions are held up.

  • AI opportunity map. Weak points, and where AI could save or earn.

  • Economic cases. Upside, cost and risk, priced from your own evidence.

  • Ranked build proposal. What to fund first, and what to leave alone.

  • A deeper, department-by-department audit that runs inside the proposal, so large businesses get the time it takes.

What happens between the calls

  • Operating constraints mapped across departments, including undocumented hand-offs
  • Viable AI opportunities separated from simpler process and system fixes
  • Human controls, dependencies and failure conditions written down
  • Economic cases built from the figures and evidence your business can support
  • Opportunities ranked by projected return and operational value

What you keep if you never build anything

  • The constraint mapA business-wide view of where capacity, cash and decisions are held up.
  • The AI opportunity mapThe viable opportunities, the dependencies underneath them and where a person must remain in control.
  • The economic casesUpside, cost, assumptions and risk for every opportunity worth considering.
  • The ranked next stepA prioritised investment order and a custom proposal for the highest-value justified scope. You can use it with AGMM, take it elsewhere or stop.

A free audit is a sales call with a document attached. It has to arrive at a recommendation to build something, because that is the only way it ever pays for itself. Ours is paid, and the fee is not deducted from the build, so we carry no financial reason to recommend building anything.

What should you not automate? Not everything should be.

The audit sometimes finds the constraint is not a software problem. When it is a pricing decision, a staffing decision, or a process nobody has written down yet, putting software on top of it makes the problem faster rather than smaller, and more expensive to unpick later. When that is the answer, that is the answer, and you still keep the audit.

What is the worst case? Here it is, in full.

You spend £2,000. Fourteen days later you know what the process costs you, which steps are queueing, and what we would build, priced. Then we tell you not to build it, because the numbers land small. You keep every document and owe us nothing further. That is the worst case, and it is more than most firms in this market deliver as their best.

02 · The systems themselves

Custom builds, priced after the evidence.

CRMs, scheduling, process systems, automations and agents, built around how your business works and written by the people who scoped them. The price is agreed before anyone writes code.

The scope follows the opportunity, from one focused system to a larger programme spanning teams and workflows. We design, write, integrate, test and deploy against your real data, your real rules and the exceptions your team already works around. The audit sets the scope, so the proposal reflects the work required rather than an arbitrary band.

What do we build? Five shapes the work usually takes.

  1. Business process automationWork that should happen once happens three times, in three places, and nobody owns the gap between them.Invoice inRead onceMatched to the orderApprovedPaid and logged
  2. Custom CRM developmentThe CRM describes a business you do not run, so nobody keeps it up to date, and the numbers in it cannot be relied on.Enquiry inMatched to the customerNext action setReply approvedSent and logged
  3. Quoting and estimating softwareRevenue waits on a quote, and the quote waits on the one person who knows how to price it.Enquiry inJob details readYour rules appliedDraft pricedEstimator check
  4. Scheduling and booking softwareScheduling depends on somebody remembering, so the busier you get the more it costs you.Request inAvailability checkedYour rules appliedUnusual ones to a personConfirmed
  5. Custom process systemsA commercially important process is spread across inboxes, spreadsheets and memory because no off-the-shelf product matches how the work moves.IntakeClassifiedOwner assignedApprovalRecorded

You leave withThe first systems in ordinary daily use, and a team that can operate them without us in the room.

Now picture yours

Messy, then organised, then agentified.

The same work drawn three ways: as it runs in most businesses, with one record and one route, and with the repeatable path running on its own. Pick a line, press a stage and step through the real papers, with a person kept on every decision that matters.

Finance Typed once, matched, paid on time

  1. Caught wherever it lands: the shared inbox, the portal or a photograph.

  2. Supplier, lines and totals read once. Every tool that needs them reads the same record.

  3. The repeatable path runs on its own. Anything that does not match goes to whoever should decide, with the context attached.

  4. Whoever holds the budget approves, or sends it back with a note.

  5. What ran, when, and what it did. A record you can check.

  1. As it runs now

    The same detail typed into three systems, a spreadsheet built to work around the software, and work that stalls whenever one person is out.

  2. Organised

    One record and one route through the work. Each step happens once, in one place, and anyone can see where a job is up to.

  3. Agentified

    The repeatable path runs on its own. Anything unusual goes to a named person with the context attached, and every run leaves a record you can check.

A person decidesRuns on its ownBack with notesDemonstration. Sample documents, no client data. Timings compressed.

03 · After the build

Running and improving the systems.

The systems you depend on need running, and the business around them keeps moving. Ongoing support is proposed separately after the build. Its scope and price depend on the systems in production, integrations, monitoring, response requirements, ownership and improvement cadence. It may include changes as well as uptime: rules move, people join, volumes shift, and the support proposal reflects what the business needs.

Support proposal Priced by proposal

  1. WatchedWhat is monitored, and who is told, and how fast, when something fails.
  2. ChangedRules move, people join, volumes shift. The proposal says how changes are made.
  3. ReviewedThe review points, so the system keeps earning its place.
  4. OwnedWho is responsible for what, and where our service boundary sits.
  5. PricedAgreed in writing before it starts, with no default monthly band.
If ongoing support is needed, its scope and price are agreed before it starts. A written support proposal covering responsibilities, service boundaries, review points and price, with no default monthly band imposed on every system.

04 · For leadership teams

Consulting and advisory, for the decisions that matter.

AI strategy and the decisions with the most leverage, worked through with the people who make them. We bring the evidence from your own audit and the experience of running our own business on AI. You leave with decisions you can act on, in the order that pays. Scoped and priced by proposal.

Leadership session: AI Decisions on the table

The decisions a leadership session works through, and what we bring to each
No.DecisionWhat we bring
1Where AI pays firstThe constraint map and the arithmetic, from your own figures.
2Build, buy or leave aloneA straight recommendation, including when the answer is not to build.
3What stays with a personThe human controls and exception routes, written down.
4What staff may do with AIA one-page policy people will follow.
5What to fund this quarterA ranked order, with the cost and the risk beside each line.

The kind of problem people bring

  • Month-end takes ten days, and I do not trust the first version.
  • Every approval ends up on my desk.
  • Which department should we fix first?
  • Can my team use AI without leaking customer data?

05 · One problem, one founder

One-to-one AI advice for founders.

Sam or Adam works through one problem with you: the decision you are stuck on, the process only you understand, or the plan you are unsure about. You leave with a clear next step. You book it through the free fit call and we agree what is useful first. There is no standard price list.

06 · Online, for your whole team

Online training for your team.

Teach your people to use AI properly, without anyone leaving their desk. Everything is online: live sessions run by the founders, and free courses your team can take at its own pace. We do not run in-person workshops. There is no price list; we agree the format on the fit call.

  1. AI webinar workshopsRun by Sam and Adam for your leadership team or staff. See the workshops below.
  2. The free courses7 short courses, a lesson at a time. Progress saves in the browser.
  3. One-to-onesFor the person who owns the change, so they can work one problem through with a founder.

Priya, FinanceCan it read a supplier invoice and tell me what does not match the order?

Read from INV-20871, Harlow Packaging Ltd.

Order
PO-4417
Total
£1,609.20
Check
Delivery charge is over the order

Next: send the difference to the budget holder, and note the rule for next time.

  • PriyaFinance
  • TomOperations
  • AishaSales
  • DanPeople
Illustrative. Sample documents. Every session is live and online.

07 · Live, online, for your leadership or team

AI webinar workshops for your business.

We run live online workshops for your leadership team or your staff, on using AI across the business. Sam and Adam run them, online only, with your own examples rather than a generic deck. There is no price list and no fixed date: we scope and book a workshop on the free 30-minute fit call.

Workshop outline, agreed on the call
Who is in the room
Your leadership team, or a team you choose
What we cover
Using AI across the business, department by department
What you bring
One costly process, and the people who run it
How it runs
Live and online, run by Sam and Adam
How it is booked
On the free 30-minute fit call

Illustrative. Each workshop is scoped to your business.

Wherever you start

Every department of your business.

The audit looks across all twelve: where each is messy today, what organised looks like, and what runs without you. Marketing is one of the twelve, and content is one small part of it. Open a department to see all three.

Every department, as most £1m to £50m businesses run today: inboxes, spreadsheets, WhatsApp groups, sticky notes and the know-how in people’s heads.

Where the decisions land

Leadership and decisions

Priorities, the board pack, the calls only owners make

Board pack v9 FINAL.pptxNumbers from three placesReady Thursday, maybe

Board pack: built Monday from live numbers

Q4 priorities?hire ops mgrnew site??fix cash

Priorities: one page, owner per line

WhatsApp: Directors41Can we afford the second van?

Decisions log: what, why, who, when

Re: Re: the Hartley tenderWho is pricing this?9

Big bids: margin view per bid

Runs by itself

  • Board pack assembled from live numbers
  • Every decision logged with its reasons
  • Risks surfaced before the meeting

Your call Price the big tender

Win and deliver the work

Marketing

Ads, campaigns, the website, content

Meta Ads Manager3 campaigns liveLast checked: Tuesday

Ads: every creative scored and tracked

post something this week!!

Content: one line of the plan

campaign ideas (old).docxSpring offer?Ask Jo about the logo

Campaigns: brief, budget, results

Runs by itself

  • Thousands of ad creatives scored for fit
  • Budget moves to what is working
  • Content posted on five platforms

Your call Approve the new offer

Sales

Enquiries, pipeline, proposals, follow-up

CRM: Leeds enquiryCompanyBramley LtdStageemptyNext stepempty

Pipeline: every deal, stage and next step

New enquiry: 40 staffSent 3 days ago1,284

Enquiries: answered and logged

call back Sarah (which Sarah?)

Follow-ups: dated, owned, sent

Runs by itself

  • Every enquiry answered inside minutes
  • Follow-ups sent on the day they are due
  • Proposals drafted from the call notes

Your call Price the big proposal

Operations and delivery

Scheduling, jobs, the work itself

Rota (week 41)Mon: Dave + ?Tue: van in garageWed: ??

Schedule: live, by crew and day

WhatsApp: Ops team34Has anyone got the job sheet?

Job packs: one per job, complete

Job #2417 sheetSite visit ThuMaterials: see email

Handovers: checklist per stage

Runs by itself

  • Schedule rebuilt when a job moves
  • Job packs assembled before the crew leaves
  • Customers told when plans change

Your call Move a job for a key client

Customer service

Complaints, questions, aftercare, retention

Re: Re: Re: still waitingThird time asking...312

Cases: one per customer issue

Mrs Patel rang twice, not happy

Call notes: on the customer record

Refunds?? policy.docDepends who you ask

Policies: refunds, goodwill, escalation

Runs by itself

  • Every message answered with the full history
  • Refunds inside policy settled the same day
  • Unhappy customers flagged before they leave

Your call Goodwill for a key account

Run the company

Finance

Month-end, invoicing, cash collection, forecasting

Month-end v7 FINAL (2).xlsx

Month-end: September, reconciled

INV-0193 14 days overdueChase? Who chased?27

Invoices: by customer, with chasers

Receipts (Sept)unmatched

Receipts: matched to bank lines

Runs by itself

  • Bank lines matched overnight
  • Payment chasers sent on the day they fall due
  • Cash forecast refreshed every morning

Your call Write off a large debt

People

HR, onboarding, training and educating staff

Onboarding checklistlives in Karen’s head

Onboarding: starter pack per role

Training 2019Health and safety

Training: assigned, tracked, refreshed

holidays_2026.xlsx

HR records: one place, access controlled

Runs by itself

  • New starters ready before day one
  • Training assigned and followed up
  • Questions answered from the handbook

Your call Make the hire

Suppliers and procurement

Buying, stock, supplier terms

PO 4471Approved by: ?Price: as last time

Orders: approved, matched, received

We have run out of 22mmUrgent, site waiting6

Stock: reorder points per item

Price list 2024.pdfProbably still right

Suppliers: terms and prices, current

Runs by itself

  • Stock watched against reorder points
  • Supplier prices compared on every order
  • Invoices checked against what arrived

Your call Switch the main supplier

Custom systems

The bespoke parts generic software cannot fit

MASTER_do_not_touch.xlsm

Your pricing logic: a system, documented

only Dave understands the macro

How it works: written down

Zapier: 14 zaps3 failing since June

Integrations: monitored, owned

Runs by itself

  • Your own rules, running as a system
  • Integrations watched and repaired
  • Every change tested before it ships

Your call Decide what to build next

The foundations every department reads

Customer data

One true record of every customer

customers_FINAL.xlsx

One record per customer

customers_final_v2.xlsx

History: every order, job, message

Mailchimp export.csv4 versions of Bramley Ltd

Consent: who agreed to what

Runs by itself

  • Every department writes to one record
  • Duplicates merged as they appear
  • Each customer’s value and risk kept current

Your call Choose which customers to grow

Knowledge and learning

How you do things, written down and searchable

How we price itin Mike’s head

How we work: every process, written

New Folder (14)Shared drive

Lessons: what each job taught us

Wiki: last edited 2021Probably out of date

Answers: searchable, with sources

Runs by itself

  • Every answer written once and reused
  • Lessons filed after every job
  • Agents read it before they act

Your call Sign off a new process

Privacy and security

Data protection, access, compliance

GDPR 2018Compliance folder

Policies: current, reviewed

Subject access request30-day deadline!

Requests: logged and answered on time

Passwords.xlsx

Access: who can see what, logged

Runs by itself

  • Data requests answered inside the deadline
  • Access reviewed and logged
  • Nothing leaves without a rule

Your call Approve a new supplier’s access

Select any department to see it messy, organised and agentified, with one example from inside it.

Beyond the four steps

How far can you deploy us? Across everything you own.

Some owners do not run one business. They run several, and every one of them has the same rot: work moving by hand, one person holding the process together, nobody able to see across any of it. A technology hire in every company is rarely the sensible answer. Deploy one team across all of them instead.

One team, one set of systemsBuilt once, documented once, adjusted to each business’s own rules
  • Business AThe first deployment, live
  • Business BThe same system, ported in days
  • Business CPorted again, not rebuilt
Illustrative. What one business learns, the rest inherit.
  1. One team across the whole group

    Not a technology hire in every company. The same team embedded across everything you own, who already know how you operate and how you decide.

  2. AI is why a small team can carry it

    We build the tooling we work with. Our capacity stopped being our headcount, which is the only reason deploying across several businesses is possible at all.

  3. What one company learns, the rest inherit

    A system proven in one of your businesses ports to the next one in days. The second deployment is not a second build.

This is for owners with more than one business, and it is not step five. It starts as a conversation once the first systems are live in the first company. If those businesses came together through acquisition, read the guide to software and AI after an acquisition before the call.

What you can check

What can you check before you believe any of this?

The nearest thing you can inspect today is how we run our own business. One of our knowledge bases holds 4,535 notes and 5.9 million words, and every system in it is drawn on the Inside AGMM page, department by department. It proves the standard we build to, not anything about your industry.

Checked in public

AGMM's work is reviewed in public.

★★★★★

Top quality service, smooth process from start to finish. Everything was explained clearly and they done exactly what I wanted all for a great price too. I can not recommend these guys highly enough! Absolutely superb!

Mark Cradduck
★★★★★

From start to finish was an absolute pleasure. Sam went above and beyond. Nothing was to much trouble, even helped set up an extra invoicing app. Top quality service highly recommend

Micheal Walsh
★★★★★

Recently started working with these guys! I am blown away by the impact they have made on my business already! Very happy with the adaptability and customisation they have offered so far!!

Braden Lee

In-house Founders and our own dev team, nobody subcontracted.5.0 On Google, reviewed in public.Read the reviews on Google

Who this is for

Who is this for? Businesses with a real operational problem.

It fits

  • A process that has grown one workaround at a time
  • Good people spending their week keeping it upright
  • Someone who can decide, and a budget that is real

It does not

  • A business looking for the cheapest possible build
  • A brief that is already written and just needs hands
  • A process nobody is willing to change

Before you spend

The questions we get every time.

What does an AI consultancy do for a £1m to £50m business?
It finds where time and money leak across the business, tests where AI pays, and ranks what to fix first. Then it helps you build, run and understand what it recommends. At AGMM that starts with a free 30-minute fit call and a fixed £2,000, 14-day audit across all your departments. If the answer is not to build, we say so.
What happens if the founders are busy, or one of them is ill?
We take on a small number of builds at a time, which is why the audit comes first: it tells us both whether we can do the work properly before anyone commits. Both founders know every system we build and our dev team works to the same documented design, so no single person is a point of failure. Everything we write is handed over in a form your team can operate without us.
Can AGMM work across more than one business I own?
Yes. Beyond the four steps there is an arrangement where we are deployed across a group rather than hired per company: one team embedded across everything you own, rather than a technology hire in each business. It starts as a conversation once the first systems are live in the first company.
What do I get if I do not go ahead with a build?
Everything the audit produced: the business-wide constraint map, AI opportunity map, economic cases, ranked priorities and any justified custom build proposal. It is yours to keep and yours to take elsewhere.
Why is the audit paid rather than free?
A free audit is a sales call with a document attached. It has to arrive at a recommendation to build something, because that is the only way it ever pays for itself. Ours is paid, and the fee is not deducted from the build, so we carry no financial reason to recommend building anything.
How long does the constraint audit take and who runs it?
Fourteen days, built around three sixty-minute working sessions with Sam Wall and Adam Gillett directly rather than an account manager.
Is the audit fee deducted from the cost of the build?
No, and that is deliberate. Deducting it would give us a financial reason to recommend a build whatever the audit found.
Do you offer one-to-one AI advice?
Yes. A one-to-one is Sam or Adam working through one problem with you: a decision you are stuck on, a process only one person understands, or a plan you are unsure about. You book it through the free fit call and we agree what is useful. There is no standard price list for it.
Do you run AI webinar workshops for our team?
Yes. A workshop is a live online session run by Sam and Adam for your leadership team or your staff, on using AI across the business, with your own examples. It is online only. There is no standard price and no fixed date: we scope and book it on the free 30-minute fit call.

Find what is worth changing before you fund a build.

The free fit call tests whether the problem is commercially meaningful enough for the fourteen-day, £2,000 audit. Nothing is purchased on the call.

  1. Before day 1Fit callFree, 30 minutes
  2. Day 01Map the businessConstraints and weak points
  3. Day 07Price the opportunitiesWhat could save or earn
  4. Day 14Rank the investmentFour outputs you keep

Then the proposal. The fuller audit is always part of it.

Three 60-minute working sessions with the founders who would scope any build. Between them, we map, measure and price.