AGMM is a UK AI consultancy for businesses turning over £1m to £50m. We map where time and money leak across every department, from month-end to onboarding to customer service, then build the systems that win them back. It starts with a free 30-minute fit call and a fixed £2,000, 14-day audit.
Illustration: a typical business today, its work scattered by department across spreadsheets, inboxes, WhatsApp groups, a half-filled CRM, sticky notes and the heads of a few key people.
A typical £1m to £50m business, illustrated: twelve departments and the work scattered between them.
Organised
The same work, filed. Each department gets one place for its records, one version of every number and an owner for every task. Nothing lives in a head or an inbox any more.
Under the hood it is folders, files and links, organised properly. We draw them so you can see what a well-run business looks like inside.
Running
Agents do the repeatable work in every department, to your rules, and a person checks anything that leaves the business. What is left is lit in gold: the few decisions that need judgement.
Demonstration of our real architecture. Timings compressed.Filed as: Decisions log · Board pack · Priorities
Runs by itself: Board pack assembled from live numbers
Your call: Price the big tenderThe tender
Filed as: Enquiries · Pipeline · Proposals
Runs by itself: Every enquiry answered inside minutes
Filed as: Ads · Campaigns · Content
Runs by itself: Thousands of ad creatives scored for fit
Filed as: Schedule · Job packs · Handovers
Runs by itself: Schedule rebuilt when a job moves
Filed as: Cases · Policies · Aftercare
Runs by itself: Every message answered with the full history
Your call: Goodwill for a key accountGoodwill
Filed as: Month-end · Invoices · Receipts
Runs by itself: Bank lines matched overnight
Filed as: Onboarding · Training · HR records
Runs by itself: New starters ready before day one
Your call: Make the hireThe hire
Filed as: Orders · Stock · Terms
Runs by itself: Stock watched against reorder points
Filed as: Your logic · Integrations · Docs
Runs by itself: Your own rules, running as a system
Filed as: Records · History · Consent
Runs by itself: Every department writes to one record
Your call: Choose which customers to growWho to grow
Filed as: How we work · Lessons · Answers
Runs by itself: Every answer written once and reused
Filed as: Policies · Requests · Access
Runs by itself: Data requests answered inside the deadline
What it means for you
That story was your business. When the work is organised and the repeatable parts run on their own, you feel it in three places: more profit from the same team, faster answers for your customers and room to grow without hiring to keep up.
FinanceBank lines matched overnight, chasers sent on the day they fall due
Skilled people lose hours to admin. Month-end figures retyped into the board pack, invoices chased by hand, the same detail entered into three systems that never agree.
The hours go back into work that earns. Stop paying for friction. Start building capacity.
Customer serviceEvery message answered with the full history, the same day
Customers wait in the queue. Enquiries, complaints and approvals sit in inboxes because information is missing or nobody owns the next step.
The enquiry is answered while the customer still cares, and the complaint is settled before it becomes a review.
PeopleA starter pack per role, ready before day one
Every new hire slows the team first. New starters wait a week for logins, and the know-how lives in two people’s heads, so growth means more chasing, not more output.
Capture information once and move it forward automatically. Keep people in control of the decisions.
What is draining capacity
What drives the business forward
The economics decide what deserves to be built. AI is useful when it removes valuable repeatable work safely. Sometimes the right first move is a process fix, an existing system or no build at all. If the answer is not to build, we say so.
71% of surveyed UK businesses selected a lack of identified need or use case as an adoption barrier (DSIT AI Adoption Research). Separately, 44% of US work hours fall within demonstrated software-agent capabilities (McKinsey Global Institute, Nov 2025): technical potential, not a forecast of UK adoption or job losses.
Department by department
Every £1m to £50m business has the same twelve departments, and each one leaks time and money in its own way. Choose yours to see what it looks like today, organised, and running, with one real example walked through from start to finish.
Where the decisions land
Leadership and decisions
Priorities, the board pack, the calls only owners make
Board pack: built Monday from live numbers
Priorities: one page, owner per line
Decisions log: what, why, who, when
Big bids: margin view per bid
Runs by itself
Your call Price the big tender
Win and deliver the work
Marketing
Ads, campaigns, the website, content
Ads: every creative scored and tracked
Content: one line of the plan
Campaigns: brief, budget, results
Runs by itself
Your call Approve the new offer
Sales
Enquiries, pipeline, proposals, follow-up
Pipeline: every deal, stage and next step
Enquiries: answered and logged
Follow-ups: dated, owned, sent
Runs by itself
Your call Price the big proposal
Operations and delivery
Scheduling, jobs, the work itself
Schedule: live, by crew and day
Job packs: one per job, complete
Handovers: checklist per stage
Runs by itself
Your call Move a job for a key client
Customer service
Complaints, questions, aftercare, retention
Cases: one per customer issue
Call notes: on the customer record
Policies: refunds, goodwill, escalation
Runs by itself
Your call Goodwill for a key account
Run the company
Finance
Month-end, invoicing, cash collection, forecasting
Month-end: September, reconciled
Invoices: by customer, with chasers
Receipts: matched to bank lines
Runs by itself
Your call Write off a large debt
People
HR, onboarding, training and educating staff
Onboarding: starter pack per role
Training: assigned, tracked, refreshed
HR records: one place, access controlled
Runs by itself
Your call Make the hire
Suppliers and procurement
Buying, stock, supplier terms
Orders: approved, matched, received
Stock: reorder points per item
Suppliers: terms and prices, current
Runs by itself
Your call Switch the main supplier
Custom systems
The bespoke parts generic software cannot fit
Your pricing logic: a system, documented
How it works: written down
Integrations: monitored, owned
Runs by itself
Your call Decide what to build next
The foundations every department reads
Customer data
One true record of every customer
One record per customer
History: every order, job, message
Consent: who agreed to what
Runs by itself
Your call Choose which customers to grow
Knowledge and learning
How you do things, written down and searchable
How we work: every process, written
Lessons: what each job taught us
Answers: searchable, with sources
Runs by itself
Your call Sign off a new process
Privacy and security
Data protection, access, compliance
Policies: current, reviewed
Requests: logged and answered on time
Access: who can see what, logged
Runs by itself
Your call Approve a new supplier’s access
Select any department to see it messy, organised and agentified, with one example from inside it.
Department 1 of 12
Priorities, the board pack, the calls only owners make
MessyAs it is today
OrganisedFiled properly
Leadership / Decisions log, Board pack, Priorities
AgentifiedIt runs
One example from Leadership
Before
What runs on its own
What a person decides
The directors read it over coffee and spend the meeting deciding, not reconciling.
Always yours here: Which bids to chase, what to charge for the big ones, who to hire, where to grow.
Department 2 of 12
Ads, campaigns, the website, content
MessyAs it is today
OrganisedFiled properly
Marketing / Ads, Campaigns, Content
AgentifiedIt runs
One example from Marketing
Before
What runs on its own
What a person decides
You approve the offer and the monthly ceiling. Everything under it runs.
Always yours here: The offer, the positioning and the budget ceiling.
Department 3 of 12
Enquiries, pipeline, proposals, follow-up
MessyAs it is today
OrganisedFiled properly
Sales / Enquiries, Pipeline, Proposals
AgentifiedIt runs
One example from Sales
Before
What runs on its own
What a person decides
The sales director sets the price on the deals over the threshold.
Always yours here: The price and terms on the big proposals, and which relationships to invest in.
Department 4 of 12
Scheduling, jobs, the work itself
MessyAs it is today
OrganisedFiled properly
Operations / Schedule, Job packs, Handovers
AgentifiedIt runs
One example from Operations
Before
What runs on its own
What a person decides
The operations lead approves the plan, or swaps two jobs for a key client.
Always yours here: Trade-offs between customers when there is not enough capacity for everyone.
Department 5 of 12
Complaints, questions, aftercare, retention
MessyAs it is today
OrganisedFiled properly
Customer service / Cases, Policies, Aftercare
AgentifiedIt runs
One example from Service
Before
What runs on its own
What a person decides
A manager decides the goodwill credit, because it is a key account.
Always yours here: Gestures for important customers and anything outside the written policy.
Department 6 of 12
Month-end, invoicing, cash collection, forecasting
MessyAs it is today
OrganisedFiled properly
Finance / Month-end, Invoices, Receipts
AgentifiedIt runs
One example from Finance
Before
What runs on its own
What a person decides
The finance lead clears the exceptions on day one and signs the month off.
Always yours here: Write-offs, payment terms for big customers, and where the cash goes.
Department 7 of 12
HR, onboarding, training and educating staff
MessyAs it is today
OrganisedFiled properly
People / Onboarding, Training, HR records
AgentifiedIt runs
One example from People
Before
What runs on its own
What a person decides
The manager spends day one on the person, not the paperwork.
Always yours here: Who to hire, who to promote, and the conversations only a manager should have.
Department 8 of 12
Buying, stock, supplier terms
MessyAs it is today
OrganisedFiled properly
Suppliers / Orders, Stock, Terms
AgentifiedIt runs
One example from Suppliers
Before
What runs on its own
What a person decides
The buyer decides whether a cheaper supplier is worth the risk.
Always yours here: Which suppliers to trust with the big contracts, and when to renegotiate.
Department 9 of 12
The bespoke parts generic software cannot fit
MessyAs it is today
OrganisedFiled properly
Custom systems / Your logic, Integrations, Docs
AgentifiedIt runs
One example from custom systems
Before
What runs on its own
What a person decides
The owners decide which rules are the business, and which were just habits.
Always yours here: Which part of the business is worth building around, and in what order.
Department 10 of 12
One true record of every customer
MessyAs it is today
OrganisedFiled properly
Customer data / Records, History, Consent
AgentifiedIt runs
One example from customer data
Before
What runs on its own
What a person decides
The owners see the real margin per customer and decide where to grow.
Always yours here: Which customers to invest in and which to let go.
Department 11 of 12
How you do things, written down and searchable
MessyAs it is today
OrganisedFiled properly
Knowledge / How we work, Lessons, Answers
AgentifiedIt runs
One example from Knowledge
Before
What runs on its own
What a person decides
Mike reviews the written version once. After that he gets his afternoons back.
Always yours here: What the right way is, when two good people disagree.
Department 12 of 12
Data protection, access, compliance
MessyAs it is today
OrganisedFiled properly
Privacy and security / Policies, Requests, Access
AgentifiedIt runs
One example from Privacy
Before
What runs on its own
What a person decides
The data owner checks the redactions and signs it off with days to spare.
Always yours here: Who is trusted with customer data, and the call on any breach.
One system, opened up: Clef
This is the depth we go to in every department. Clef, the audience-fit model we run on Cloudflare Workers AI, scores ad creatives against buyer personas built from the public Facebook Ad Library, so the winners get the budget and the rest are retired. The same model checks posts, outreach, proposals and landing pages against those buyers, job adverts against candidates and customer-service replies against customers. Content is one line in one department of twelve.
Clef the audience-fit model we run on Cloudflare Workers AI
Demonstration of our real architecture. Volumes illustrative.
From the content line the next creatives, scored before any spend
Before it posts tomorrow’s posts, scored against the buyers they are for
Before it sends each message scored against the person it is going to
Before the client reads it every section scored against the people who sign it
Before it goes live each page variant scored against the buyers who land on it
Before it is advertised each advert scored against the candidates you want
Before it sends each drafted reply scored against the customer reading it
Month-end in a day, not a week.
FinanceStatic
AGMMLinkedIn post, draft
We are excited to announce our new AI offering for businesses of every size.
Get in touch to find out more.
AGMMInstagram carousel, draft
Where a new starter’s first week goes.
To: Sarah, contracts director
Subject: Quick question
Hi Sarah,
We help businesses of all sizes get more out of AI. Do you have 15 minutes this week?
To: Priya, finance director
Subject: Before the second hire
Hi Priya,
Saw you are hiring a second management accountant. Before you do, it may be worth seeing month-end with the retyping gone.
Proposal
Customer service system, Bramley Ltd
Summary: a case-handling system with every reply drafted from the full history.
Phase 1: the shared inbox becomes cases, each with an owner.
Phase 2: replies drafted for the team; a person approves each one.
Proposal
People operations, Calder Group
Summary: every new starter productive in their first week.
Phase 1: a starter pack per role, ready before day one.
Phase 2: training records in one place.
yourbusiness.co.uk/finance
Landing page, variant A
Intelligent automation for the modern finance function.
Transform how your team works.
Learn more
yourbusiness.co.uk/onboarding
Landing page, variant B
Every new starter productive in their first week.
Logins, kit and training ready before day one.
Book a free 30-minute call
Job advert, draft
Operations Manager
Leeds, full time
We are looking for a driven self-starter to join our growing team.
Salary: competitive.
Apply now.
Job advert, draft
Customer Service Team Leader
Manchester, hybrid
Lead a team of eight on the customer line.
£32,000 to £36,000, with a four-day week trial.
Training from day one, with a named mentor.
CustomerThird time asking. Where is my order?
Drafted reply, not sent
Thank you for your patience. Your query has been passed to the relevant team.
CustomerCan I move my delivery to Friday?
Drafted reply, not sent
Done: Friday between 8am and 12pm. You will get a text the evening before.
0.74average fit across 10,000 personas
Strongest with Professional services FDs
2,310 personas score above 0.7
Scaled: more budget tomorrow
The change Clef suggests
We are excited to announce our new AI offering for businesses of every size.
If your month-end takes ten days, here is where the other eight go.
10,000 buyer personas built from the public Facebook Ad Library. Each square is one persona. Hover or tap one to meet them.
10,000 candidate personas built from the roles you hire for. Each square is one persona. Hover or tap one to meet them.
10,000 customer personas built from your own anonymised customer records. Each square is one persona. Hover or tap one to meet them.
Today’s ad budget moves to the winners every day, by itself
Retired before they spent much
Outreach engines
The same fit scores decide who the Instagram and LinkedIn engines contact first, with daily caps, randomised timing and a hard stop on any checkpoint.
Autoposter
Winning angles also go out organically, up to 10 posts a day on TikTok, Instagram, Facebook, YouTube and LinkedIn. One small part of marketing.
This run so far
4,000 creatives in, 310 scaled, 2,140 retired, the rest still being tested on small budgets.
A person signs off the offer and the monthly ceiling. Under it, the scoring, launching and retiring run every day.Posts that pass go to the autoposter. Held ones come back with the change, and a person signs them off.Messages that pass go out through the outreach engines, with daily caps and randomised timing. A person owns the list.The founders write the price and the scope. Clef checks that each reader finds their reason to say yes.The winning variant goes live; the page keeps being scored as the offer changes.The hiring manager approves the advert. Clef says who it will reach, and who it will put off.Every reply is drafted with the full history and checked by a person before anything leaves the business.
How we spend our time
AGMM runs on the same kind of systems we build for clients. They carry the repeatable work every day, at a volume a large team would struggle with. That frees Sam and Adam for the decisions with the most leverage: what to build, for whom, in what order, and what not to build at all.
95%
of AGMM runs without Sam and Adam. The systems carry it, every day, at a volume a large team would struggle with.
5%
is theirs: the calls that decide whether a build pays.
Sam and Adam’s 5%
Pricing the big build
A multi-site rollout: the scope, the price and the phasing.
An agent sits in, takes notes, and files what was decided.The hire
Who joins next, and which part of the work they own outright.
An agent sits in, takes notes, and files what was decided.The strategy call
Which sector to go deeper into next quarter, and what to say no to.
An agent sits in, takes notes, and files what was decided.The relationship
The quarterly review with a client’s board, in the room.
An agent sits in, takes notes, and files what was decided.A week at AGMM, illustrated. Each square stands for five pieces of work done by our systems. Gold squares are the calls that need a founder. Volumes illustrative.
The people you deal with
Sam and Adam lead the audit and the build directly, with AGMM's build team alongside them. The people who scope your system are the people who answer for it. Tasha leads AGMM's community, The AGMM Lounge.
The technical calls: architecture, integrations, AI behaviour and what is safe to automate
How the work really runs: process, adoption and making sure new systems are used
Community, The AGMM Lounge
The Library
Guides, courses and tools that let you test AGMM's thinking before starting a project. Plain English, written for owners, 47 on the shelves, including 7 new.
The newest on the shelf, latest first. Open any book to see what is inside before you read it.
The AI Constraint Audit
The fit call tests whether the problem is worth investigating. In 14 days the audit finds the constraints, the weak points and the opportunities to save or earn serious money across your business, then ranks what to fix first. A fuller audit always follows inside any build proposal, and a build follows only where the evidence justifies one.
Where every engagement starts
AI Constraint Audit
£2,000fixed and published
Four steps from business-wide evidence to a system your team can run.
Free
30 minutes Test whether the problem is worth investigating.
In thirty minutes we test the commercial stakes, whether AGMM is a fit and what evidence the team can provide. Nothing is purchased on the call.
£2,000
14 days Map the business, price the opportunities and rank the investment.
Fourteen days and three sixty-minute working sessions with the two founders who will scope the build. Between them, AGMM maps the constraints and weak points across the business, finds the opportunities to save or earn serious money and builds the economic case for each justified option.
Custom build proposal
Scoped and priced by the audit The price is agreed before anyone writes code.
The scope follows the opportunity, from one focused system to a larger programme spanning teams and workflows. We design, write, integrate, test and deploy against your real data, your real rules and the exceptions your team already works around. The audit sets the scope, so the proposal reflects the work required rather than an arbitrary band. Every proposal includes a fuller audit of the areas it touches, because larger businesses and bigger deliverables take longer to map properly.
Custom ongoing proposal
Scoped to the deployed systems If ongoing support is needed, its scope and price are agreed before it starts.
Ongoing support is proposed separately after the build. Its scope and price depend on the systems in production, integrations, monitoring, response requirements, ownership and improvement cadence. It may include changes as well as uptime: rules move, people join, volumes shift, and the support proposal reflects what the business needs.
£2,000, fixed and published. Three sixty-minute working sessions with the founders who would scope any build, and four client-owned outputs on day 14: the constraint map, the AI opportunity map, the economic cases and a ranked next step. The fuller audit comes later, inside the proposal, once we know where to look.
Find waiting, rework, weak points and risk across every department, then gather the evidence that shows what happens in practice.
Price what each fix would save or earn, its cost, dependencies and failure conditions, with the people inside the work.
Review the maps and economic cases, rank what deserves capital and define the justified custom build.
Between the sessions, we map, measure and model. That is our time, not yours.
Output 1 of 4
Yours to keep
Output 2 of 4
Yours to keep
Output 3 of 4
Yours to keep
Output 4 of 4
Yours to keep
Not ready to talk? Map your AI readiness in five minutes. Free, and the result is yours without an email.
The outcome
We use AI as an enabling layer. It moves repeatable work faster while your team stays in charge of the decisions.
From the commercial decision to the operating system
The audit establishes what is worth changing. Where a custom build is justified, the same people who scoped it take it from scope to ordinary daily use, with our dev team behind them.
A CRM shaped around how your business sells, so the data stays true, the follow-ups happen and the reporting is worth reading.
Systems that stop delivery depending on somebody remembering: bookings, staff availability and customer updates carried through one process.
Purpose-built systems for the awkward operational process that generic software cannot fit, from intake and approvals to delivery and reporting.
5.0 on Google. Quoted verbatim from public reviews, misspellings and all.
★★★★★“Top quality service, smooth process from start to finish. Everything was explained clearly and they done exactly what I wanted all for a great price too. I can not recommend these guys highly enough! Absolutely superb!”
★★★★★“From start to finish was an absolute pleasure. Sam went above and beyond. Nothing was to much trouble, even helped set up an extra invoicing app. Top quality service highly recommend”
★★★★★“Recently started working with these guys! I am blown away by the impact they have made on my business already! Very happy with the adaptability and customisation they have offered so far!!”
The next step
Start with a free 30-minute fit call. We test whether the constraints in your business are worth auditing. If they are, the £2,000 audit maps every department, finds the weak points and the money to save or earn, and ranks what to fix first. A fuller audit always follows inside the proposal. Nothing is purchased on the call.
The audit: £2,000, 14 days, three working sessions, four outputs you own.
AI Constraint Audit