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How much does an AI consultant cost in the UK? (2026)
A first paid engagement with a UK AI consultant costs about £999 to £10,000, and AGMM charges £2,000 for a fixed 14-day audit. Projects at the same firms run £10,000 to £150,000 and retainers £200 to £20,000 a month. Six UK firms print these prices on their own sites, read on 13 October 2026.
- Sorted by published price, not ranked by opinion
- Every figure links to the page carrying it, with the date read
- Firms that publish nothing are listed as such, not omitted
Start here
The short answer.
In one line: £999 to £10,000 to start, £10,000 to £150,000 to build and £200 to £20,000 a month to keep it running, from the firms that publish.
Those are the numbers six UK firms print on their own websites, re-read on 13 October 2026. Not a survey and not an average: the small minority of this market that commits to a figure in public. If only one of your three quotes arrived with a number attached before the sales call, you are not comparing three of the same thing.
The index
What do six UK firms charge?
A price index, not a review. It makes no claim about the quality of anyone's work, including AGMM's. Every figure was read from the page it links to, and every link was re-fetched on 13 October 2026.
Prices re-read on 13 October 2026; next check January 2027.
- MQLFlowRetainer, then strategy£200 a month to £3,200
- Prime AI SolutionsOpportunity Blueprint£999
- AGMMConstraint audit, 14 days£2,000 fixed
- OpenKitScoped AI AuditFrom £10,000
- Fifty One DegreesProof of concept to integrated tierUnder £15,000 to £70,000
- Helium42Projects£20,000 to £150,000
| Firm | To start | Ongoing | Source |
|---|---|---|---|
| MQLFlow | Automation strategy from £3,200. Everything priced at a £800 day rate. | Retained services from £200 a month. | Their AI consulting pricing pageRead 13 October 2026 |
| Prime AI Solutions | AI Opportunity Blueprint from £999, delivered in 14 days, with at least £10,000 of annualised savings found or a full refund. | Not published. | Their AI Opportunity Blueprint pageRead 13 October 2026 |
| AGMMThis is us | Constraint audit £2,000, fixed, 14 days. Custom build proposal scoped and priced by the audit. | Custom ongoing proposal, scoped to the deployed systems and support required. | Our own price pageRead 13 October 2026 |
| OpenKit | Scoped AI Audit from £10,000, with an optional £3,000 AI Charter. Fees exclude VAT. | Embedded AI Lead from £5,000 a month. | Their pricing pageRead 13 October 2026 |
| Fifty One Degrees | Proof of concept under £15,000 in two to four weeks. Packages from £25,000, and £50,000 to £70,000 for the integrated tier. | Not published. | The pricing answer in their homepage FAQRead 13 October 2026 |
| Helium42 | Projects £20,000 to £150,000, delivered in 8 to 16 weeks. | £2,000 to £20,000 a month. | The price table in their UK guideRead 13 October 2026 |
Every figure above is a firm's own published price, not survey data. Where this page quotes a claim about the whole market it names whose claim it is: the only one here is Hartz AI's, who write that UK consultant rates run £120 to £400 an hour. That is a vendor describing its own market, not a measurement.
Public sector buyers get more. The G-Cloud 14 supplier guidance makes a published rate card a condition of entry, and bans "prices from".
Day rates and hourly rates
What is a UK AI consultant’s day rate or hourly rate?
Published day rates run from about £500 for a freelancer to £2,000 and up at the big four, and fall roughly a quarter outside London. Very few UK firms print one, so every figure below names whose it is and where it was read.
- MQLFlowEvery package priced from it£800 a day
- Freelance consultantsHelium42 guide£500 to £1,200
- Boutique AI firmsHelium42 guide£1,000 to £1,800
- Big four firmsHelium42 guide£2,000 and up
- LondonHelium42 guide£700 to £1,200
- Manchester, Birmingham, BristolHelium42 guide£550 to £900
- Glasgow, Leeds, EdinburghHelium42 guide£500 to £850
| Whose figure | Rate | Source |
|---|---|---|
| MQLFlow | £800 a day, the rate every package is priced from | Their pricing pageRead 13 October 2026 |
| Helium42, freelance consultants | £500 to £1,200 a day, or £80 to £200 an hour | Their UK guideRead 13 October 2026 |
| Helium42, boutique AI firms | £1,000 to £1,800 a day | Their UK guideRead 13 October 2026 |
| Helium42, big four firms | £2,000 a day and up | Their UK guideRead 13 October 2026 |
| Helium42, in London | £700 to £1,200 a day | Their UK guideRead 13 October 2026 |
| Helium42, in Manchester, Birmingham and Bristol | £550 to £900 a day | Their UK guideRead 13 October 2026 |
| Helium42, in Glasgow, Leeds, Edinburgh and other major cities | £500 to £850 a day | Their UK guideRead 13 October 2026 |
These are vendors describing their own market, not a survey. Hartz AI, which is not in the table because its figures are fixed fees, writes that hourly rates across the market run £120 to £400. The same job can take three days or three weeks depending on who does it, so a rate tells you what time costs and nothing about what the job costs. AGMM sells no days: the audit is a fixed £2,000.
Pricing models
Day rate, fixed price or retainer: what does each do to your risk?
The model decides who pays when the work runs long, which is a bigger question than the headline number. Each bar shows who pays when the job runs twice as long.
- Day rate
- The job runs twice as long
- You buy time. If the job takes twice as long you pay twice, and the vendor carries no delivery risk. That is why a day rate is usually the cheapest-looking option and often the most expensive one.
- Fixed project price
- The job runs twice as long
- The vendor carries the overrun and prices that risk in, so a fixed quote against a vague scope always looks expensive. It is only a fair comparison when all three quote the same written scope.
- Retainer
- The job runs twice as long
- You buy availability rather than a delivered thing. Published UK retainers run £200 a month for a pot of build time, £5,000 for an embedded lead, £20,000 for a programme. Right once systems are live; wrong as a first purchase.
Our own number
Why do we publish £2,000 instead of a day rate?
Because a day rate prices our time and you are not buying our time. You are buying a decision about where money is getting stuck, worth the same whether it takes us nine days or fourteen.
A day rate also puts both sides on opposite sides of the clock: every hour we save you costs us money, so the number that ought to be settled before the work starts stays open until the invoice. A fixed fee closes it, and if the work runs long that is our problem.
Publishing it costs us the ability to size a quote to whoever is asking, which is the real reason most firms do not. Fair trade for letting you compare us against five other firms before you speak to anybody.
Cheap and expensive diagnostics
What does a £2,000 audit contain that a £750 one does not?
Sometimes nothing, and it is worth saying plainly: a £750 audit from someone who knows your sector can beat £2,000 spent badly. The difference is scope, and scope is checkable.
The AGMM audit is 14 days, built around three sixty-minute sessions with the founders who would scope the build, and it ends with four documents you own outright. A fuller audit always follows inside any build proposal:
- The constraint map. A business-wide view of where capacity, cash and decisions are held up.
- The AI opportunity map. The viable opportunities, the dependencies underneath them and where a person must remain in control.
- The economic cases. Upside, cost, assumptions and risk for every opportunity worth considering.
- The ranked next step. A prioritised investment order and a custom proposal for the highest-value justified scope. You can use it with AGMM, take it elsewhere or stop.
The cheaper end typically buys one session and one report, which is a reasonable thing to buy. What it rarely buys is a business-wide view rather than the process you already suspected, an economic case per opportunity built from your own figures, and a build priced at the end. Compare those four, not the two numbers.
Full contents are on the AI constraint audit page, and the whole ladder is on what it costs.
Exclusions
What is never in the price.
Run this against every quote, including ours. The gaps between three quotes are usually here, not in the fee.
- Software and model costs. Licences, API usage and hosting are billed to you by the vendor, not marked up and resold. Ask every firm whether their figure includes these: the answer moves a comparison more than the fee does.
- Your team’s time. Three sixty-minute sessions, plus the hours spent pulling exports and answering questions. No consultancy carries that for you.
- The build. The audit prices the build. It does not include it, and the fee is not deducted from it.
- Data cleaning you already needed. Where records are inconsistent enough that no system could read them reliably, fixing that is its own piece of work, scoped separately rather than hidden inside a build price.
- Wider team training. We hand over systems your team can run and show them how. Training for the wider team is online only, through AI webinar workshops, one-to-one sessions and the free courses in the Library, and it is priced separately from any audit or build.
What moves the number
What drives a quote up?
Four things, in roughly this order. None is the technology, which is why a quote that moves when you name a different model was never priced on the work.
- How much of your data is machine-readable today. A process running through one system with consistent records is a smaller job than the same process running through a shared inbox, three spreadsheets and somebody’s memory. The largest mover, and measurable before anybody quotes.
- The integration surface. One system with a documented API is cheap. Four systems, one reached only by a nightly export, is not. Count the systems that have to agree and you have most of the price.
- Regulated sector requirements. Financial services, healthcare, legal and education carry audit trails, retention rules and approval steps that must be designed in rather than added later. Expect that to move a build price, not an audit fee.
- IR35 and how the work is contracted. A day rate bought through an intermediary sits inside the off-payroll rules, and the status determination is the client’s responsibility. A fixed-price contract for a defined deliverable carries a different administrative load. Price that difference.
Readiness matters first. DSIT's AI Adoption Research, published in January 2026, reports that among UK organisations planning to adopt AI, 34% feel ready, 33% are unsure and 32% say they are not, and that the most commonly cited barriers are a lack of identified need and limited AI skills.
Getting comparable quotes
How do you brief three vendors so the quotes are comparable?
Six steps, about an hour. They remove the advantage a vendor gets from a loose brief, including ours.
- Write the process down as it runs today, including the step people complain about. One page is enough.
- Name the outcome, not the technology. "Quotes out the same day" beats "an AI agent".
- Give all three the same systems list, volumes and access constraints.
- Ask for a fixed price against that written scope, and ask what happens to it when the scope changes.
- Ask who does the work, and whether the person on the call writes the code.
- Ask what you own at the end, in writing, and whether you keep it if you stop after stage one.
If two quotes land within ten per cent of each other on the same written scope, the number is probably about right. If they are three times apart, one has understood something the other has not: ask each what they think the hard part is.
The conflict nobody discloses
Why is the audit fee not credited against a build?
Because the moment the fee comes off the build, the audit has a financial reason to recommend one. A credited diagnostic is a discount voucher with a report attached: the firm is only really paid if it finds work for itself, and every reader of that report knows it.
AGMM's £2,000 is not deducted from anything. We are paid the same whether the recommendation is a build, a cheaper process fix or nothing at all, which is the only arrangement that makes "we do not think you should build this" worth reading.
Evidence
What can you check for yourself?
Every firm here, AGMM included, asks you to believe a description of work you cannot see. Here is what of ours is open: we run our own business on the systems we sell, one of our knowledge bases holds 4,535 notes and 5.9 million words, and every system in it is drawn department by department on the Inside AGMM page.
It is not a case study and claims no saving. It is an artefact with an address. Ask each vendor you brief for something equivalent.
Noise
What to ignore in this market.
- Percentage claims with no baseline. "40% faster" means nothing without the before figure and who measured it.
- "Best AI consultancy" lists. Several are paid placements, and at least one ranking for the term is a referral site taking a fee when you engage a listed firm. That order is a commercial arrangement, not a signal.
- Case studies with no client and no artefact. "A leading UK manufacturer" is not evidence. Something you can open is.
- Free strategy sessions that arrive at a build. An unpaid diagnostic must convert to pay for itself, so the recommendation is decided before the meeting.
When we are the wrong answer
Use somebody else in these cases.
- MQLFlow. Buyers who want to purchase time by the day rather than a scoped outcome.
- Prime AI Solutions. Buyers who want the cheapest first diagnostic, with the savings figure underwritten rather than measured.
- OpenKit. Buyers who need a larger delivery team than AGMM runs.
- Fifty One Degrees. Buyers whose procurement requires named client references with published metrics, which AGMM does not yet have.
- Helium42. Mid-market and enterprise programmes beyond a single constraint.
- Nobody, yet. If the constraint is a pricing decision, a staffing decision or a process nobody has written down, software on top makes the problem faster rather than smaller.
Considered and left out
Who was considered and left out, and why?
A list that only shows what the compiler wanted you to see is not a comparison. These were considered and excluded, with the reason in each case. The first two were in the table until 13 October 2026, and came out when their figures stopped verifying.
- Elevate AI. In this table until 16 September 2026 with pilots from £3,000. Re-read that day, and again on 13 October 2026, elevateai.co.uk/pricing carries no figures at all: fee, deliverables and schedule are now agreed before work begins. A firm that has withdrawn its price cannot sit in a table sorted by published price, so the row came out rather than the figure being carried on trust.
- KORIX. In this table until 16 September 2026 at £10,000 to £80,000. Their site serves a JavaScript shell: the HTML a screen reader or a crawler receives carries no prices, so there is nothing at that address to check. The row came out for that reason alone.
- Faculty. Enterprise and public sector scale. Publishes no price and is not competing for the same buyer as anyone else in the table.
- Deloitte, PwC, Accenture, EY. Published day rates start around £2,000 and typical programmes run £60,000 to £300,000 and up. A different purchase entirely.
- Aucta AI, Northloop, Automazen, ORYX, Fracas Digital, Softomate. All publish a comparison article naming other agencies, and none publishes its own starting price. They cannot be placed in a table sorted by published price.
- The no-code and template tier. Firms assembling n8n or Make templates for under about £3,000. A real option for a small one-off automation and a different product from a scoped build.
- TopTenAIAgents.co.uk. Not an agency. A referral site operated by Hello Leads Ltd which takes a fee when a reader engages a listed firm, so its ordering is not a price signal.
The questions behind the numbers
Frequently asked questions.
Day rates, audit prices, regional differences and why so few firms publish a number, each answered from the pages this index was read from.
How much does an AI consultant cost in the UK?Among UK firms that publish a figure, a first paid engagement runs from about £999 to £10,000.
Among UK firms that publish a figure, a first paid engagement runs from about £999 to £10,000. AGMM charges £2,000 for a fourteen-day constraint audit. Most firms publish nothing, which is why the range looks wider than it is once you compare like for like.
What AGMM charges, step by stepHow much does an AI audit cost in the UK?Published UK audit prices run from £999 (Prime AI Solutions) to £10,000 (OpenKit, with an optional £3,000 charter).
Published UK audit prices run from £999 (Prime AI Solutions) to £10,000 (OpenKit, with an optional £3,000 charter). AGMM’s AI Constraint Audit is a fixed £2,000 for 14 days and four documents you own. Compare what each audit produces, who owns it, and whether the firm gains from recommending a build.
What the £2,000 audit coversWhat is a typical AI consultant day rate in the UK?Very few UK AI firms publish one. MQLFlow publishes £800 a day and prices its packages from that rate.
Very few UK AI firms publish one. MQLFlow publishes £800 a day and prices its packages from that rate. Helium42’s UK guide puts boutique AI firms at £1,000 to £1,800 a day and freelancers at £500 to £1,200. Both are vendors describing their own market, not survey data. AGMM does not sell days.
What is the average AI consultant hourly rate in the UK?There is no reliable published average, and anybody quoting one to two decimal places is estimating.
There is no reliable published average, and anybody quoting one to two decimal places is estimating. The widest sourced range on a live UK page today is £120 to £400 an hour, published by Hartz AI, with Helium42 giving £80 to £200 for freelancers. It is also the least useful number here: two consultants at the same rate can take three days and three weeks over the same job.
Are AI consultants cheaper outside London?According to Helium42’s UK guide, read on 13 October 2026, yes: London runs £700 to £1,200 a day and Manchester, Birmingham and Bristol £550 to £900, about 24% lower at the midpoint of each…
According to Helium42’s UK guide, read on 13 October 2026, yes: London runs £700 to £1,200 a day and Manchester, Birmingham and Bristol £550 to £900, about 24% lower at the midpoint of each range. That is one vendor’s table, not a survey, and fixed prices make the comparison less important.
What should an AI audit cost?Published UK audit prices run from £999 to £10,000 and up. The figure matters less than what the audit must produce, whether you own those documents afterwards, and whether the firm has a…
Published UK audit prices run from £999 to £10,000 and up. The figure matters less than what the audit must produce, whether you own those documents afterwards, and whether the firm has a financial reason to recommend a build at the end. Ask those three of every quote before comparing prices.
Is AI consulting worth it for a small business?Only when the process being fixed costs more than the work to fix it, which is arithmetic rather than opinion.
Only when the process being fixed costs more than the work to fix it, which is arithmetic rather than opinion. DSIT’s AI Adoption Research, published in January 2026, found that among UK organisations planning to adopt AI, 34% feel ready, 33% are unsure and 32% say they are not. A paid diagnostic settles which you are before anyone commits to a build.
Try the free AI readiness checkWhat are the usual AI consultancy pricing models?Four. A day rate, where you buy time and carry the delivery risk. A fixed project price, where the vendor carries it.
Four. A day rate, where you buy time and carry the delivery risk. A fixed project price, where the vendor carries it. A retainer, which buys availability. And outcome pricing, rare because agreeing a baseline both sides accept is harder than it sounds. Most UK firms that publish anything publish a fixed price for the first engagement and scope everything after it.
Why do so few AI consultancies publish their prices?A published price removes the chance to size a quote to the buyer and commits the firm publicly.
A published price removes the chance to size a quote to the buyer and commits the firm publicly. That is the trade, and it is why this table has a section for firms that do not publish one. Government procurement takes the opposite view: the G-Cloud 14 supplier guidance requires a pricing document and states it must not use Price on Application, price ranges or "prices from".
The number no table can give you
What is your constraint costing you?
Every figure above is what a firm charges. The decision turns on what the problem costs you. Three numbers you know better than anyone: turn the dials and the instrument shows the year. Pure arithmetic of your inputs, nothing of ours.
£379,500a year, at your rate
6,900hours a year
The full working year of 4 people, spent on work a system could carry.
Each figure is one person’s full working year: 1,725 hours.
25 people × 6 hours × 46 working weeks = 6,900 hours. × £55 = £379,500.
£379,500Cost for the year, to the end of December
The same bill, in things you already weigh up.
In salaries
4full-time salaries
At your £55 an hour, one full-time year costs £94,875. This bill is 4 of them.
In your diary
920working days a year
20 working days of 7.5 hours go on it every week. If it all landed in your own diary it would fill 4 working years.
In sales
7.6%of a £5m year’s sales
About 28 days of everything the business sells. A month of sales at £5m turnover is £416,667, so this bill is 91% of one month.
£379,500 a year: 6,900 hours, the full working year of 4 people.
Loaded cost means salary plus employer costs, per hour. 46 working weeks of 37.5 hours make a working year of 1,725 hours.
Book the free 30-minute fit call.
A table tells you what firms charge. It cannot tell you what your constraint is costing you, and that is the figure the decision turns on. The audit measures it: 14 days, £2,000 fixed, and the fee is not deducted from any build.
Or read what AGMM charges in full
AI Constraint Audit
- 01Constraint mapWhere capacity, cash and decisions are held up
- 02AI opportunity mapWeak points, and where AI could save or earn
- 03Economic casesUpside, cost and risk, priced from your evidence
- 04Ranked build proposalWhat to fund first, and what to leave alone
- +The fuller auditAlways carried into your proposal